2019 saw the return of Pride celebrations to Suffolk after a long, rainbowless drought, and I was granted the absolute honour of creating graphics and marketing materials to spread the good word. As a member of the LGBTQ+ community, this project meant a lot to me, and this definitely came across in the work I created.
THE BRIEF
INITIAL ILLUSTRATIONS
The organisers started simple. A poster to advertise the date of the parade and the events surrounding it.
I produced three preliminary illustrations, each with a different target audience in mind: a ‘mature’ illustration of the town’s Waterfront, where the parade was to take place; a ‘fun’, vibrant, youthful illustration to draw the attention of the younger LGBTQ+ community; and a more ‘commercial’, general public design, created with merchandise in mind.
THE PRODUCT
FINAL DESIGNS
Along with posters, the ‘horse’ design was also made into a very popular t-shirt design which was sold at the event, and you may spot the shirt being sported by the residents of Ipswich here and there!
Georgia Goddard - Artist 